The Culturist Union
Branding, Identity
[2021]
SCAD Startup 2021
Background
This project that was created for Savannah College of Art and Design’s StartUp 2021 Challenge.
The Culturist Union (TCU) is a a multifunctional coffeehouse, community gathering spot, and inclusive marketplace that empowers creatives, entrepreneurs, and professionals to be seen, heard, and celebrated.
Objective
With a timeline of one week, our task was to re-imagine the existing branding identity of TCU, by incorporating the coffeehouse, African-American heritage, community, and creatives.
Approach
Create a new visual identity by introducing a variable seal logo that champions the company’s values and designing merchandise packaging.
Logo, Brand Identity , Merchandise by Boris Schneersohn. Communication Lead by Kristen Pletcher. UI, App Design by Matt Ahrens. Research Lead by Jess Lam. Website, Merchandise by Aarya Desai.
Logo
A variable seal logo was created for the Culturist Union, to represent the private membership-based club, and the “Union” of people it represents. It unifies different elements that are directly related to the business, but also elements that were close the the owner’s vision, creating an official seal.
